Based on ________, the Campbell Soup Company Changed the Labels

Multiple Choice

Based on ________, the Campbell Soup Company changed the labels of most of its soup cans to add steam rising from the product and remove the "unemotional spoons."

A) external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
B) social media Facebook comments and Twitter tweets analysis
C) internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
D) neuromarketing studies
E) online/email questionnaires