Marketing Researchers Must Use the Combination of Data, Technology, and Analytics

Multiple Choice

Marketing researchers must use the combination of data, technology, and analytics to convert the data into useful information that will answer marketing questions and lead to effective marketing actions. An organization that accomplishes this successfully is often referred to as

A) an external data source specialist.
B) a results-oriented enterprise.
C) an intelligent enterprise.
D) an internal data source user.
E) an information entrepreneur.