In the VALS Framework, Consumers Motivated by Achievement Look for Products

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as ________, have high resources and a me-first, my family-first attitude. They are successful and work-oriented.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers