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    Marketing Study Set 15
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    Exam 5: Understanding Consumer Behavior
  5. Question
    Differences in ________ Cause One Person That Sees a Cadillac
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Differences in ________ Cause One Person That Sees a Cadillac

Question 103

Question 103

Multiple Choice

Differences in ________ cause one person that sees a Cadillac to interpret it as mark of achievement, while another sees it as ostentatious.


A) motivation
B) attitude formation
C) learning
D) perception
E) self-concept

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