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In the VALS Framework, Consumers Motivated by Ideals Are Guided

Question 102

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principles. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.


A) Makers
B) Believers
C) Thinkers
D) Survivors
E) Achievers

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