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    Marketing Study Set 15
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    Exam 22: Pulling It All Together: the Strategic Marketing Proces
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    Figure 22-3 -In the Generic Business Strategies Shown in Figure 22-3 Above
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Figure 22-3 -In the Generic Business Strategies Shown in Figure 22-3 Above

Question 51

Question 51

Multiple Choice

  Figure 22-3 -In the generic business strategies shown in Figure 22-3 above, Box B refers to a ________ strategy. A)  cost leadership B)  quality focus C)  differentiation focus D)  cost focus E)  differentiation Figure 22-3
-In the generic business strategies shown in Figure 22-3 above, Box B refers to a ________ strategy.


A) cost leadership
B) quality focus
C) differentiation focus
D) cost focus
E) differentiation

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