A ________ Strategy Focuses on Increasing Differentiation by Creating and Raising

Multiple Choice

A ________ strategy focuses on increasing differentiation by creating and raising industry factors that are improved relative to the existing marketplace. At the same time, it focuses on decreasing cost by eliminating and reducing prevailing industry factors that are no longer necessary or can be provided below current standards.

A) differentiation
B) blue ocean
C) cost focus
D) sales response
E) competitive grid