All of These Are Key Problems That Emerge in a Firm's

Multiple Choice

All of these are key problems that emerge in a firm's strategic marketing process except which?

A) Line operating managers often feel no sense of ownership in implementing the plans.
B) Extensive formal plans are too complex to implement.
C) Not enough time and effort is spent on data collection; therefore, the plans written are too vague to implement.
D) Plans are based on very poor assumptions about environmental forces.
E) Planners and their plans may have lost sight of their customers' needs.