John Whitaker Works for American Greetings

Multiple Choice

John Whitaker works for American Greetings. His job description includes these responsibilities: (1) stock and arrange point-of-purchase displays of present customers-60 percent of his workweek and (2) receive orders from customers and complete the transactions-40 percent of his workweek. Whitaker is primarily engaged in which type of selling?

A) outside order taking
B) relationship selling
C) inside order taking
D) outside order getting
E) missionary sales