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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    The Practice of Using the Telephone Rather Than Personal Visits
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The Practice of Using the Telephone Rather Than Personal Visits

Question 130

Question 130

Multiple Choice

The practice of using the telephone rather than personal visits to contact customers is referred to as


A) missionary selling.
B) outbound telemarketing.
C) cold canvassing.
D) inbound telemarketing.
E) team selling.

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