Encyclopedia Britannica Used to Pay to Have a Business Reply

Multiple Choice

Encyclopedia Britannica used to pay to have a business reply card bound into magazines adjacent to its advertisement. The ad asks people to return the card for more information on how its encyclopedias can help children do better in school. Encyclopedia Britannica was engaged in

A) cold canvassing.
B) order taking.
C) sales follow-up.
D) stimulus-response selling.
E) prospecting.