There Are Three Key Reasons for Putting the Customer into Customer

Multiple Choice

There are three key reasons for putting the customer into customer solutions in selling: (1) considerable time and effort is necessary to fully understand a specific customer's requirements; (2) effective customer solutions are based on relationships among sellers and buyers; and (3)

A) it is ultimately the customer who converts a lead into a sale.
B) only the customer knows how much it is willing to pay for any given solution.
C) consultative selling is central to providing novel solutions for customers, thereby creating value for them.
D) only the salesperson knows when the solution has finally been found.
E) customers are better able to articulate their problems and solutions than sellers.