Key Account Management Refers to

Multiple Choice

Key account management refers to

A) the assignment of a single salesperson to a single customer throughout the course of the entire sale.
B) the practice of assigning the highest performing salesperson to the clients with the most profitable accounts.
C) the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.
D) a sales relationship that involves a face-to-face, person-to-person encounter rather than a sale made through extranets.
E) the practice of occasionally making contact with a customer on a sporadic basis following the initial sale of a product or service.