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When Using an Account Management Policy Grid, an Account Would

Question 239

Multiple Choice

When using an account management policy grid, an account would replace personal calls with telemarketing or direct mail if the account opportunity level assessment is


A) high and the sales organization has a strong competitive position.
B) low and the sales organization has a strong competitive position.
C) high and there is a likelihood that a strong competitive position can be achieved in the future.
D) low and the sales organization has a low competitive position.
E) high and the sales organization has strong competitive position.

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