Regarding Goals and Objectives, Which of the Following Statements Would

Multiple Choice

Regarding goals and objectives, which of the following statements would be most accurate?

A) Objectives convert an organization's mission and business into long- and short-term performance targets.
B) Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
C) A company's goals and objectives are often worthy in intent, but unrealistic in practice because they are very rarely accomplished during the specified time period.
D) Goal-setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.
E) The terms goal and objective are not interchangeable. Goals are philosophical while objectives are performance-based.