Multiple Choice
The marketing plan for IBM's "Let's Put Smart to Work" strategy includes which of the following marketing tactics?
A) Handing out "Let's Put Smart to Work" T-shirts on select college campuses throughout the world
B) Providing samples of new hard drives to Fortune 500 businesses
C) Advertising in Outdoor magazine
D) Sponsoring the Masters golf tournament
E) Garnering a celebrity endorsement from Trevor Noah, the host of "The Daily Show"
Correct Answer:
Verified
Correct Answer:
Verified
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