In a Marketing Context, Receivers Are

Multiple Choice

In a marketing context, receivers are

A) only those consumers who read, hear, or see a message about a product or service and then choose to buy it.
B) consumers who read, hear, or see the message sent by a source during the communication process.
C) a firm that obtains a basic message or theme from its advertising agency and translates that vision into a usable IMC campaign.
D) promotional firms that select the best channels through which to convey advertising messages.
E) customers who read, hear, or see the message sent by a source and interpret it as intended rather than fitting it to their individual beliefs.