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    Marketing Study Set 15
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    Exam 18: Advertising, Sales Promotion, and Public Relations
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    An Offer Designed to Generate Interest in a Product or Service
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An Offer Designed to Generate Interest in a Product or Service

Question 208

Question 208

Multiple Choice

An offer designed to generate interest in a product or service and a request for additional information results in


A) direct orders.
B) lead generation.
C) traffic generation.
D) indirect orders.
E) prospecting.

Correct Answer:

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