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In Marketing Channels for Business Products, an Intermediary That Performs

Question 216

Multiple Choice

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as


A) an agent.
B) an industrial distributor.
C) a wholesaler.
D) a retailer.
E) a channel captain.

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