Multiple Choice
Clothing manufacturers may compete to sell their offering at prestigious retailer Neiman Marcus. The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.
A) economic influence
B) expertise
C) channel members' desire for identification with Neiman Marcus
D) legitimate rights through contracts
E) longevity as an upscale retailer
Correct Answer:
Verified
Correct Answer:
Verified
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