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Customer Convenience Is an Important Consideration When Choosing a Marketing

Question 77

Multiple Choice

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.


A) five second
B) six second
C) seven second
D) eight second
E) 10 second

Correct Answer:

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