Abraham Has Developed a Lawn Care Service That Will Revolutionize

Multiple Choice

Abraham has developed a lawn care service that will revolutionize the lawn care industry. He has limited operating capital and yet still wants a wide distribution of his new product. Which of these options would be the best choice for Abraham?

A) He should develop an administered vertical marketing system.
B) He should establish a corporate vertical marketing system.
C) He should open branch offices around the country to provide the exposure he needs.
D) He should establish a wholesaler-sponsored voluntary chain.
E) He should establish a service-sponsored retail franchise system.