-Channel Sales and Profit Marketing DashboardCharlesburg Furniture Sells Its Furniture

Multiple Choice

-Channel Sales and Profit Marketing DashboardCharlesburg Furniture sells its furniture through furniture store chains, independent furniture stores, and department store chains, mostly in the southern United States. The company has traditionally allocated its marketing funds for cooperative advertising, in-store displays, and retail sales support on the basis of dollar sales by channel. According to the Marketing Dashboard above, it should consider

A) increasing the marketing budget for furniture store chains.
B) focusing more selling efforts on department stores to increase the number of outlets.
C) discontinue advertising for furniture store chains.
D) allocating a larger proportion of its advertising budget to independent furniture stores.
E) reducing distribution in independent furniture stores.