Multiple Choice
Which of the following are elements involved in Step 1 of the price-setting process?
A) objectives and constraints
B) estimation of demand, sales revenue, and price elasticity
C) cost estimation, marginal analysis, and break-even analysis
D) demand for the product class and brand, newness of the product, and competition
E) market segmentation targeting, and positioning
Correct Answer:
Verified
Correct Answer:
Verified
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