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    Marketing Study Set 15
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    Exam 12: Services Marketing
  5. Question
    Place or Distribution Is a Major Factor in Developing a Service
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Place or Distribution Is a Major Factor in Developing a Service

Question 47

Question 47

Multiple Choice

Place or distribution is a major factor in developing a service marketing strategy because of the ________ of services.


A) inventory
B) inseparability
C) inconsistency
D) intangibility
E) information

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