Assuming the Following Information in a Capacity Management Report from a Well-Known

Multiple Choice

Assuming the following information in a capacity management report from a well-known carrier in the airline industry will not change in the near future, what actions would you recommend that the carrier take? The yield is 9.83 cents, load factor is 82.1 percent, and operating expense is 8.28 cents.

A) Proceed as in the past; the carrier is clearly profitable.
B) Use advertising to let consumers know how the carrier currently meets their needs.
C) Change the flight schedules to accommodate travelers' needs and advertise these changes.
D) Keep the flight schedule as it is and reduce the price per flight.
E) There is not enough information in the marketing dashboard to suggest an action to take.