Which of the Following Quotes from a New Product Adopter

Multiple Choice

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier?

A) "But it might make me drowsy."
B) "What if I can't make the monthly payments?"
C) "I don't want to try this if it means I have to swallow it with milk."
D) "I really don't see how it is better than the system I already have."
E) "My brother will tease me relentlessly if I buy that."