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    Marketing Study Set 15
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    Exam 11: Managing Successful Products, Services, and Brands
  5. Question
    The Marketing Objective for a Product in the ________ Stage
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The Marketing Objective for a Product in the ________ Stage

Question 201

Question 201

Multiple Choice

The marketing objective for a product in the ________ stage of the product life cycle is to create consumer awareness and stimulate trial.


A) introduction
B) growth
C) maturity
D) decline
E) acceleration

Correct Answer:

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