During the Introduction Stage of the Product Life Cycle, the Place

Multiple Choice

During the introduction stage of the product life cycle, the place element of the marketing mix is focused on

A) increasing inventory levels at warehouses and distribution centers to meet potential demand.
B) gaining distribution, even though some channel partners will be reluctant to carry the new product.
C) using an intermodal logistics system to get the products through the marketing channel as quickly as possible.
D) building storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
E) obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce.