As Product Adopters in the Diffusion of Innovation, Members of the Late

Multiple Choice

As product adopters in the diffusion of innovation, members of the late majority

A) have a fear of debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome, higher educated, and use multiple information sources.