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    Exam 10: Developing New Products and Services
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    One of the Eight Primary Marketing-Related Reasons for New-Product Failure
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One of the Eight Primary Marketing-Related Reasons for New-Product Failure

Question 55

Question 55

Multiple Choice

One of the eight primary marketing-related reasons for new-product failure is


A) not listening to the voice of the engineer.
B) insignificant point of difference.
C) too much advertising or too aggressive a tone for it.
D) failure to anticipate competitors' actions.
E) insufficient funding for rollout.

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