Multiple Choice
Which of the following do NOT pertain to slogans?
A) They sum up the theme for the benefits of a service or product.
B) They come from the Swedish word meaning "swoosh."
C) They may communicate the essence of a product's position.
D) They are used more in radio and TV spots than in print ads.
E) They deliver an easily remembered message in a few words.
Correct Answer:
Verified
Correct Answer:
Verified
Q88: For outdoor advertising, the goal is to
Q89: Characteristics of a subheadline include all of
Q90: Define copy style, and list and discuss
Q91: Which of the following summarizes how Lee
Q92: Research indicates that an emotional approach works
Q93: Which of the following does NOT pertain
Q94: An ideal slogan is brief, clear and
Q95: Known as the _ rate, it is
Q96: A person will typically scan a print
Q97: Despite criticisms about its value, the FTC