Because the Sheer Number of Online Options Can Make Users

Multiple Choice

Because the sheer number of online options can make users impatient, there is a heightened need for companies to:

A) create fewer dot-coms.
B) pay even more attention to branding.
C) link more traditional media more prudently.
D) avoid integration of online with their media mix.
E) phish with Web sites that resemble their competitor's.