While Advertisers Recognize the Potential in Mobile, the Number One

Multiple Choice

While advertisers recognize the potential in mobile, the number one drawback is:

A) lack of qualified research data to support its claims as a legitimate advertising medium.
B) time consumed by users responding to appeals.
C) consumers' negative reaction to unwanted solicitations.
D) lack of verification of the legitimacy of organizations requesting donations to causes.
E) overdependence on the device for keeping connected to friends and family.