Multiple Choice
Advantages of using digital media include all of the following EXCEPT:
A) visual and audio characteristics are ideal for engaging prospective customers.
B) continues to be more easily accessible.
C) measurability.
D) assurance of confidentiality with information consumers provide.
E) relative ease in which they react to changing market conditions.
Correct Answer:

Verified
Correct Answer:
Verified
Q73: Research indicates that 13- to 24-year-olds spend
Q74: Interactive home shopping on networks, such as
Q75: The key to CRM and to fully
Q76: If you wanted to reach consumers under
Q77: During the past 25 years, marketers have
Q79: Above all else, interactive technology has provided
Q80: While advertisers recognize the potential in mobile,
Q81: Because the sheer number of online options
Q82: Restrictive legislation and regulations on the state
Q83: When it comes to DRTV, which of