Multiple Choice
Which is NOT an advantage that TV offers advertisers?
A) It is popular with many market segments that are primary target markets for advertisers.
B) The TV message is short-lived, easily forgotten.
C) The move to digital provides more opportunities for advertising and programming.
D) The use of sound, motion, and color offers creative flexibility.
E) It is efficient for large advertisers to reach a mass audience.
Correct Answer:
Verified
Correct Answer:
Verified
Q86: Match of the following
Q87: Which of the following is NOT used
Q88: To determine the success of a television
Q89: The basic audience-measurement statistic for television is:<br>A)GRP.<br>B)TiVo
Q90: Any non-program material carried during or between
Q92: The proliferation of commercials that ultimately reduces
Q93: When national advertisers make commercial buys, they
Q94: List and discuss the advantages television offers
Q95: Briefly explain what has happened to the
Q96: In a TVB study, respondents indicated television's