Assuming Advertisers Select 100 to 150 Per Week as the GRP

Multiple Choice

Assuming advertisers select 100 to 150 per week as the GRP, the discretion they have in each market allows them:

A) to choose how to allocate the time.
B) to choose to put all the advertising on one station.
C) to choose to divide all the advertising among all the stations.
D) to choose what yardstick should be used to decide.
E) to limit the GRP based on the CP.