Question 1

Internationalists:

Accepted Answer

A)   are younger individuals.
B)   live in major metropolitan areas.
C)   search for foreign experiences.
D)   only C.
E)   all of the above. E

Question 2

Name and describe the four distinct segments of the 55- and- over market.

Accepted Answer

Healthy hermits are in good health but are socially withdrawn. Their time is taken up with day- to- day tasks. They deny that they are old and resent the fact that others expect them to behave like old people. Healthy hermits are well educated and have the highest income of any of the four groups. There are an estimated 20 million people in this segment. Ailing outgoers are health conscious and seek to remain socially active. They tend to be retired yet still interested in learning new things. There are approximately 18 million people in this segment. Frail reclusives are inactive and have one or more chronic ailments. Spending most of their time at home, the 18 million reclusives are concerned with personal and physical security. Healthy indulgers have a lot in common with baby boomers. The seven million adults are relatively wealthy and want to make the most of life.

Question 3

Full- time employees report that they spend their lunch break eating.

Accepted Answer

A) True 
 B)False  False

Question 4

____________has recently been identified as a current cultural value that has contributed to the popularity of such things as tasting menus in restaurants.

Accepted Answer

The answer of ____________has recently been identified as a current...

Question 5

Urban professionals:

Accepted Answer

A)   do not want to know what it is they are eating.
B)   do not enjoy experimenting with new restaurants.
C)   are not careful about what they eat.
D)   none of the above.
E)   all of the above.

Question 6

Men are more likely than women to eat:

Accepted Answer

A)   food prepared within the home.
B)   commercially prepared foods.
C)   healthier foods.
D)   all of the above.

Question 7

Adventurous diners are:

Accepted Answer

A)   enthused about trying new types of foods and ingredients.
B)   not enthused about trying new types of foods and ingredients.
C)   more concerned about what they eat.
D)   more likely to be males under 50 years of age.

Question 8

Explain how the goal of social pleasure or togetherness is met.

Accepted Answer

The answer of Explain how the goal of social pleasure...

Question 9

How do internationalists and urban professionals differ?

Accepted Answer

The answer of How do internationalists and urban professionals differ?...

Question 10

One way to examine the various market segments for meals is to break down customers by meal occasion.

Accepted Answer

A) True 
 B)False

Question 11

By adjusting ethnic recipes to meet children's tastes, operators can help educate a future generation of diners.

Accepted Answer

A) True 
 B)False

Question 12

Cultural infidelity is the interest in mixing and blending the different cooking methods from other cultures.

Accepted Answer

A) True 
 B)False

Question 13

____________are researchers that obtain market data and attempt to identify the next trends that will develop to fruition in the next five to ten years by observing the behaviors of early adopters.

Accepted Answer

The answer of ____________are researchers that obtain market data and...

Question 14

____________appreciate subtlety and are more concerned with food quality than price, service, or location.

Accepted Answer

The answer of ____________appreciate subtlety and are more concerned with...

Question 15

A trend analysis can be an effective method of successfully launching a new menu item, restaurant concept, or advertising campaign.

Accepted Answer

A) True 
 B)False

Question 16

The most common promotion restaurants offer to attract families with kids is child- size portions at lower prices:

Accepted Answer

A)   colorfully packaged meals.
B)   kid- friendly items.
C)   fun playgrounds.

Question 17

The modern family includes:____________ ,____________ , and ____________.

Accepted Answer

The answer of The modern family includes:____________ ,____________ , and...

Question 18

Morning- meal business accounts for:

Accepted Answer

A)   less than 10 percent of restaurant industry sales.
B)   more than 70 percent of restaurant industry sales.
C)   more than 40 percent of restaurant industry sales.
D)   less than 50 percent of restaurant industry sales.

Question 19

The ____________is more concerned with where they eat.

Accepted Answer

The answer of The ____________is more concerned with where they...

Question 20

Males are more likely to eat out on their wife's birthday than females on their husband's birthday.

Accepted Answer

A) True 
 B)False

Exam 2: Understanding the Customer

Internationalists:

Name and describe the four distinct segments of the 55- and- over market.

Full- time employees report that they spend their lunch break eating.

____________has recently been identified as a current cultural value that has contributed to the popularity of such things as tasting menus in restaurants.

Urban professionals:

Men are more likely than women to eat:

Adventurous diners are:

Explain how the goal of social pleasure or togetherness is met.

How do internationalists and urban professionals differ?

One way to examine the various market segments for meals is to break down customers by meal occasion.

By adjusting ethnic recipes to meet children's tastes, operators can help educate a future generation of diners.

Cultural infidelity is the interest in mixing and blending the different cooking methods from other cultures.

____________are researchers that obtain market data and attempt to identify the next trends that will develop to fruition in the next five to ten years by observing the behaviors of early adopters.

____________appreciate subtlety and are more concerned with food quality than price, service, or location.

A trend analysis can be an effective method of successfully launching a new menu item, restaurant concept, or advertising campaign.

The most common promotion restaurants offer to attract families with kids is child- size portions at lower prices:

The modern family includes: , , and .

Morning- meal business accounts for:

The ____________is more concerned with where they eat.

Males are more likely to eat out on their wife's birthday than females on their husband's birthday.