Multiple Choice
A prestigious luxury car advertiser states that "the loudest thing you'll hear is the ticking of the clock" with the implication that they're working on solving that problem right now. The advertiser is using _ in the construction of the message.
A) counter- attitudinal advocacy
B) one- sided argument
C) refutational argument
D) proactive advocacy
E) open- ended strategy
Correct Answer:

Verified
Correct Answer:
Verified
Q19: Recall of "thinking" ads is higher than
Q39: Discuss the importance of the erosion of
Q67: An expert used in an anti- smoking
Q69: Ironically, sex appeals work well for marketing
Q70: Many ads take the form of a(n)
Q71: If Harley- Davidson only produces enough motorcycles
Q74: The relationship between fear appeals and attitude
Q75: How do researchers explain the "sleeper effect"?
Q77: Permission marketing means having the consumer ask
Q80: According to the elaboration likelihood model,marketers of