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    Consumer Behaviour Study Set 3
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    Exam 8: Attitudes and Persuasive Communications
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    An Expert Used in an Anti- Smoking Commercial Containing Fear
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An Expert Used in an Anti- Smoking Commercial Containing Fear

Question 67

Question 67

True/False

An expert used in an anti- smoking commercial containing fear appeals is perceived as credible by viewers. Using fear appeals in this situation is more effective than if the expert was seen as not credible.

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