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When Marketers Update Their Package Designs or Logos, They Do

Question 21

Multiple Choice

When marketers update their package designs or logos, they do it in small increments of change, so the change will not affect consumers' familiarity with the product. This is the principle behind:


A) JND
B) S- R
C) PERT
D) JIT
E) 4 P's

Correct Answer:

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