Gary Illustrated How Consumers Draw from Their Organized Collection of Beliefs

Multiple Choice

Gary illustrated how consumers draw from their organized collection of beliefs or feelings when making a purchase decision. Among his beliefs were that colognes heightened romantic appeal, that fancy French- sounding names were feminine, that thick cloying scents were like those his old aunts would use. The black bottle of Drakkar Noir was exotic, mysterious- looking, just right. His evaluations stem from his:

A) historic imagery
B) tactile cues
C) schemas
D) subliminal perception
E) icons