In Consumer Behaviour, the Concept Behind a Product's Market Position

Multiple Choice

In consumer behaviour, the concept behind a product's market position implies that:

A) the evaluation of a product is based on what it does for person rather than what it means
B) quality is subjective and largely based on how a product performs for a person
C) price is the most important "P" to consider when formulating a marketing strategy
D) the evaluation of a product is based on what it means to person rather than what it does
E) the top- selling brand in a product category always has a stronger market position