Question 1

Generally speaking, the fashion life cycle is quite similar to the product life cycle.

Accepted Answer

A) True 
 B)False

Question 2

In the late 1980s, CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music. This would be viewed as a/an:

Accepted Answer

A)  continuous innovation 
B)  market modification 
C)  dynamically continuous innovation 
D)  discontinuous innovation 
E)  product repositioning

Question 3

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear', what should the general content of your advertising message be?

Accepted Answer

The answer of If your firm created a revolutionary digital...

Question 4

A is a very short- lived fashion.

Accepted Answer

A)  style 
B)  fad 
C)  trend 
D)  classic 
E)  new vintage

Question 5

Media have the ability to distort consumers' perception of reality. Based upon what they are seeing on television or in other media, consumers may err in what they perceive as reality, according to the hypothesis.

Accepted Answer

The answer of Media have the ability to distort consumers'...

Question 6

The model of the culture production process includes all of the following, EXCEPT:

Accepted Answer

A)  managerial subsystem 
B)  symbol subsystem 
C)  creative subsystem 
D)  communications subsystem 
E)  culture production subsystem

Question 7

One of the first things that Charles learned as the promotion director of the fine arts museum of a major city is that he could use mass- marketing techniques to promote a fine art gallery much the same way he could promote any other mass- marketed product.

Accepted Answer

A) True 
 B)False

Question 8

Code, context- dependent and undercoded, are all terms used in relation to _ .

Accepted Answer

The answer of Code, context- dependent and undercoded, are all...

Question 9

Economic models of fashion typically involve some version of supply and demand.

Accepted Answer

A) True 
 B)False

Question 10

Brock, after months of negotiations, finally got the most popular professional team in his market to play an entire game with the logo of his company on their uniforms. Brock was successful in engaging in a new form of promotion called _ .

Accepted Answer

A)  branded entertainment 
B)  cultural jamming 
C)  brand integrity 
D)  brand loading 
E)  episode marketing

Question 11

New products or services entering the marketplace are called:

Accepted Answer

A)  innovations 
B)  developments 
C)  adoption potentialities 
D)  breakthroughs 
E)  diffusion styles

Question 12

Enabling visitors to Disney World to experience vicariously the terror of seeing King Kong ravaging the streets of Manhattan or to talk with Mickey Mouse is possible through the contribution of the process of .

Accepted Answer

The answer of Enabling visitors to Disney World to experience...

Question 13

When fashions diffuse horizontally among members of the same social class this is termed the .

Accepted Answer

The answer of When fashions diffuse horizontally among members of...

Question 14

Many consumers perceive companies that have a global reach to excel on quality.

Accepted Answer

A) True 
 B)False

Question 15

One aspect of culture production systems (CPSs) that should not be overlooked is that:

Accepted Answer

A)  the most accurate forecasts result from the CPS members' knowing and meeting with each other 
B)  the nature of these systems helps to determine the types of products that eventually emerge from them 
C)  they have very little interest in actually trying to anticipate developing fashion trends 
D)  they tend to exist in a social vacuum, isolated from the social environment that they seek to influence 
E)  their memberships tend to exclude real people

Question 16

The regression stage of the fashion life cycle reflects the early influence of economists on marketing theory; it is the point in the life cycle where economists, using regression analysis, predict that demand will fall off.

Accepted Answer

A) True 
 B)False

Question 17

The "trickle- down theory" of fashion is characteristic of which of the following models of fashion:

Accepted Answer

A)  the designer fashion model 
B)  the psychological model 
C)  the liberal arts model 
D)  the sociological model 
E)  the economic model

Question 18

The set of individuals and organizations responsible for creating and marketing a cultural product is termed .

Accepted Answer

The answer of The set of individuals and organizations responsible...

Question 19

Based upon what they are seeing on television (and in other media), consumers may err in what they perceive as reality, according to the enculturation hypothesis.

Accepted Answer

A) True 
 B)False

Question 20

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

Accepted Answer

A) True 
 B)False

Exam 17: Sources of Secondary Data

Generally speaking, the fashion life cycle is quite similar to the product life cycle.

In the late 1980s, CDs began replacing both vinyl records and audio cassettes as the medium of choice for recorded music. This would be viewed as a/an:

If your firm created a revolutionary digital communications product that promised to "turn world markets on its ear', what should the general content of your advertising message be?

A is a very short- lived fashion.

Media have the ability to distort consumers' perception of reality. Based upon what they are seeing on television or in other media, consumers may err in what they perceive as reality, according to the hypothesis.

The model of the culture production process includes all of the following, EXCEPT:

One of the first things that Charles learned as the promotion director of the fine arts museum of a major city is that he could use mass- marketing techniques to promote a fine art gallery much the same way he could promote any other mass- marketed product.

Code, context- dependent and undercoded, are all terms used in relation to _ .

Economic models of fashion typically involve some version of supply and demand.

Brock, after months of negotiations, finally got the most popular professional team in his market to play an entire game with the logo of his company on their uniforms. Brock was successful in engaging in a new form of promotion called _ .

New products or services entering the marketplace are called:

Enabling visitors to Disney World to experience vicariously the terror of seeing King Kong ravaging the streets of Manhattan or to talk with Mickey Mouse is possible through the contribution of the process of .

When fashions diffuse horizontally among members of the same social class this is termed the .

Many consumers perceive companies that have a global reach to excel on quality.

One aspect of culture production systems (CPSs) that should not be overlooked is that:

The regression stage of the fashion life cycle reflects the early influence of economists on marketing theory; it is the point in the life cycle where economists, using regression analysis, predict that demand will fall off.

The "trickle- down theory" of fashion is characteristic of which of the following models of fashion:

The set of individuals and organizations responsible for creating and marketing a cultural product is termed .

Based upon what they are seeing on television (and in other media), consumers may err in what they perceive as reality, according to the enculturation hypothesis.

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.