Question 1

The idea that people will distort personal information in a positive direction, particularly for attributes concerning which the consumer may hold negative self- views, is the basis behind the theory of:

Accepted Answer

A)  self- expression 
B)  self- determination 
C)  self- verification 
D)  self- criticism 
E)  self- enhancement

Question 2

The major academic journal for the field of consumer behaviour is:

Accepted Answer

A)  Journal of Advertising Quarterly 
B)  Consumer Reports 
C)  Journal of Consumer Research 
D)  Journal of Buying 
E)  Consumer Monographs

Question 3

Research has shown that Mexican firms are less likely to have formal codes of ethics and more likely to bribe public officials than are American or Canadian companies. This demonstrates that:

Accepted Answer

A)  Mexicans tend to be considered interpretivists rather than positivists 
B)  social marketing is not important in Mexico 
C)  cultural values and beliefs are important for determining what is considered ethical 
D)  business practices can be unethical without being illegal 
E)  American and Canadian companies are more respectful than Mexican companies

Question 4

Mrs. Brown has an obsessive need to shop every day to relieve depression and boredom. Her behaviour is termed:

Accepted Answer

A)  a spending spree 
B)  compulsive consumption 
C)  negative reinforcement 
D)  impulse buying 
E)  consumer behaviour

Question 5

Kim, the marketing manager for a large food manufacturing plant, recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986. Based on this information, what was the problem that Kim was concerned about?

Accepted Answer

A)  The company would not reveal what information they were collecting from their customers 
B)  The company was advertising one of their unhealthy products as being healthy 
C)  The company was switching their prices without any legitimate reason 
D)  The company had not taken any quality- control measures when producing their products 
E)  Their products were unsafe to consume and could cause harm to people

Question 6

The field of semiotics attempts to identify a product's role in the verbal and visual communication of meaning.

Accepted Answer

A) True 
 B)False

Question 7

Gail decides to take a break from studying, and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a/an:

Accepted Answer

A)  marketplace competition 
B)  brand competition 
C)  consumption community 
D)  lifestyle discussion 
E)  societal information session

Question 8

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?

Accepted Answer

A)  the members will feel pressure to conform to certain types of purchase behaviour 
B)  the members will receive bad information 
C)  the members will become frustrated in their communication efforts 
D)  the members will have no sense of belonging 
E)  the members of have no sense of mission

Question 9

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "social marketing."

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not an example of a demographic variable?

Accepted Answer

A)  gender 
B)  age 
C)  ethnicity 
D)  lifestyle 
E)  geography

Question 11

Link James is arguing with his friend Ali. Link is arguing that one of the reasons the country is in sorry shape is that there is too much emphasis on science and technology in our society; this ordered, rational view of behaviour denies the complex social and cultural world in which we live. Whether he realizes it or not, Link is presenting a "positivist" view to his friend.

Accepted Answer

A) True 
 B)False

Question 12

When we hear global terms like kuroi kiri, la mordida, bustarella, and baksheesh, they are referring to:

Accepted Answer

A)  advertising 
B)  competition 
C)  theft 
D)  bribery 
E)  segmentation

Question 13

List the three stages of the consumption process, indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

Accepted Answer

The answer of List the three stages of the consumption...

Question 14

As a grocery store manager, you want to be able to easily track what items need to be restocked and which ones are past their expiry date. Using RFID tags could help you with this.

Accepted Answer

A) True 
 B)False

Question 15

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

Accepted Answer

A) True 
 B)False

Question 16

At night, Aaron likes to walk around the city spray painting a black circle over top of company logos on billboards and bus- stop advertisements. Aaron's behaviour is an example of:

Accepted Answer

A)  addictive consumption 
B)  antibehaviour 
C)  anticonsumption 
D)  shrinkage 
E)  anticommunication

Question 17

Keith went into a store to return a shirt. The owner of the store replied that she needed Keith's address and phone number to refund his money. After providing his information Keith asked what the information was needed for, but the owner of the store would not tell him. The owner's actions are in direct violation of The Competition Act.

Accepted Answer

A) True 
 B)False

Question 18

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made.

Accepted Answer

A) True 
 B)False

Question 19

Randy is a consumer behaviour researcher, and believes that there is too much emphasis on technology and science. This set of beliefs reflects a paradigm known as:

Accepted Answer

A)  positivism 
B)  modernism 
C)  Freudianism 
D)  interpretivism 
E)  Jungianism

Question 20

The pyramid of consumer behaviour highlights the fact that many different perspectives have an influence on the field of consumer behaviour. Distinguish between micro and macro consumer issues and identify three disciplines and their focus on consumer behaviour issues.

Accepted Answer

The answer of The pyramid of consumer behaviour highlights the...

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

The idea that people will distort personal information in a positive direction, particularly for attributes concerning which the consumer may hold negative self- views, is the basis behind the theory of:

The major academic journal for the field of consumer behaviour is:

Research has shown that Mexican firms are less likely to have formal codes of ethics and more likely to bribe public officials than are American or Canadian companies. This demonstrates that:

Mrs. Brown has an obsessive need to shop every day to relieve depression and boredom. Her behaviour is termed:

Kim, the marketing manager for a large food manufacturing plant, recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986. Based on this information, what was the problem that Kim was concerned about?

The field of semiotics attempts to identify a product's role in the verbal and visual communication of meaning.

Gail decides to take a break from studying, and goes online to check things out. She connects with one of the product discussion groups that she participates in. This is an example of a/an:

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?

Many firms choose to protect or enhance the natural environment as they go about their business activities. This is called "social marketing."

Which of the following is not an example of a demographic variable?

When we hear global terms like kuroi kiri, la mordida, bustarella, and baksheesh, they are referring to:

List the three stages of the consumption process, indicating for each stage some of the issues of concern to the consumer as well as to the marketer.

As a grocery store manager, you want to be able to easily track what items need to be restocked and which ones are past their expiry date. Using RFID tags could help you with this.

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

At night, Aaron likes to walk around the city spray painting a black circle over top of company logos on billboards and bus- stop advertisements. Aaron's behaviour is an example of:

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made.

Randy is a consumer behaviour researcher, and believes that there is too much emphasis on technology and science. This set of beliefs reflects a paradigm known as:

The pyramid of consumer behaviour highlights the fact that many different perspectives have an influence on the field of consumer behaviour. Distinguish between micro and macro consumer issues and identify three disciplines and their focus on consumer behaviour issues.