Question 1

Differentiating products by gender does not begin until the teenage years.

Accepted Answer

A) True 
 B)False

Question 2

If a product succeeds in satisfying needs and is purchased over and over, it most likely has attained:

Accepted Answer

A)  brand loyalty 
B)  purchase conception 
C)  postpurchase evaluation 
D)  product separation 
E)  lifestyle variation

Question 3

Christina Chiang has decided to order a week's worth of groceries from HomeGrocer.com. She places her order and is pleasantly surprised when she receives her order at her doorstep six hours after the order was placed. This transaction would be a good example of the exchange that takes place in a "virtual brand community."

Accepted Answer

A) True 
 B)False

Question 4

U- commerce is a term for describing how people use the Internet to stay connected with other like- minded people.

Accepted Answer

A) True 
 B)False

Question 5

In a survey designed to measure people's willingness to pay for fair trade coffee, researchers found that most coffee drinkers were willing to pay an average price premium of :

Accepted Answer

A)  40 percent 
B)  50 percent 
C)  10 percent 
D)  30 percent 
E)  20 percent

Question 6

Social critics have maintained that marketing leads people to buy products they do not want and do not need. However, the failure rate of new products that are heavily marketed is reportedly as high as 80 percent. How can these two seemingly opposite views of marketing be reconciled?

Accepted Answer

A)  Consumers are highly influenced by marketing, but some products simply fail anyway. 
B)  Purchase is a function of marketing, but business failure is unrelated to marketing. 
C)  The social critics are simply wrong. People are not influenced by marketing. 
D)  Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please. 
E)  Products that fail are generally products that will satisfy a want, but not a need.

Question 7

In the early stages of development, consumer behaviour was known as buyer behaviour. What important aspect of the exchange process does this change in name reflect?

Accepted Answer

The answer of In the early stages of development, consumer...

Question 8

Mary designed an unsuccessful advertising campaign for a medical insurance company that was targeted at 18 to 34- year- old males. The campaign only included one commercial, which featured a young man that had become crippled in a skydiving accident. While planning the campaign, Mary failed to recognize that:

Accepted Answer

A)  she should have also segmented based on ethnicity 
B)  she should have advertised to women, who can influence men to purchase medical insurance 
C)  not all 18 to 34- year- old males share the same lifestyle 
D)  18 to 34- year- old males are not interested in medical insurance 
E)  television commercials are not effective for advertising medical insurance

Question 9

Considering the dramatic growth of shopping centres worldwide, toward what country would you point a businessperson that was interested in locating in the largest shopping mall in the world?

Accepted Answer

A)  Australia 
B)  United States 
C)  Canada 
D)  China 
E)  Germany

Question 10

The term shrinkage is an industry term for:

Accepted Answer

A)  the fragmentation of consumer needs caused by the Internet 
B)  reductions in waste resulting from product usage 
C)  inventory and cash losses due to shoplifting and employee theft 
D)  explaining why consumers purchase less products as they grow older 
E)  a North American consumer trend associated with paying less for products

Question 11

The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:

Accepted Answer

A)  the value 
B)  the marketing mix 
C)  the consumption process 
D)  the pre- sell strategy 
E)  the strategic focus

Question 12

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

Accepted Answer

A) True 
 B)False

Question 13

The assumptions of include the notion that the world is a rational ordered place with a clearly defined past, present, and future.

Accepted Answer

The answer of The assumptions of include the notion that...

Question 14

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

Accepted Answer

A)  understanding of consumption for its own sake should be the focus of research rather than for the sake of making money 
B)  it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line 
C)  not all consumer behaviour or marketing activity is necessarily beneficial to society 
D)  not all marketers make money for their companies 
E)  many consumer behaviour findings are being stolen by competitors, via computers

Question 15

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well- known in popular culture, and are effective representatives for their products. Such figures are called:

Accepted Answer

A)  spokescharacters 
B)  product determinants 
C)  marketing figures 
D)  product symbols 
E)  Q factors

Question 16

A physiological and/or psychological dependency on products or services is called consumer .

Accepted Answer

A)  conditioning 
B)  psychosis 
C)  addiction 
D)  obsession 
E)  gratification

Question 17

Virginia received a spam email telling her she could have access to $10 million if she provided her bank information. She sent an email back to the emailer asking them to take a picture of themselves holding up a sign with a funny message on it. When Virginia received a picture back from the emailer, she uploaded to multiple websites. Virginia could be categorized as a counterscammer.

Accepted Answer

A) True 
 B)False

Question 18

Julie chooses a brand of lipstick that has an/a _ consistent with her underlying needs.

Accepted Answer

The answer of Julie chooses a brand of lipstick that...

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Differentiating products by gender does not begin until the teenage years.

If a product succeeds in satisfying needs and is purchased over and over, it most likely has attained:

U- commerce is a term for describing how people use the Internet to stay connected with other like- minded people.

In a survey designed to measure people's willingness to pay for fair trade coffee, researchers found that most coffee drinkers were willing to pay an average price premium of :

Social critics have maintained that marketing leads people to buy products they do not want and do not need. However, the failure rate of new products that are heavily marketed is reportedly as high as 80 percent. How can these two seemingly opposite views of marketing be reconciled?

In the early stages of development, consumer behaviour was known as buyer behaviour. What important aspect of the exchange process does this change in name reflect?

Considering the dramatic growth of shopping centres worldwide, toward what country would you point a businessperson that was interested in locating in the largest shopping mall in the world?

The term shrinkage is an industry term for:

The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:

Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers.

The assumptions of include the notion that the world is a rational ordered place with a clearly defined past, present, and future.

Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well- known in popular culture, and are effective representatives for their products. Such figures are called:

A physiological and/or psychological dependency on products or services is called consumer .

Julie chooses a brand of lipstick that has an/a _ consistent with her underlying needs.