Mary Designed an Unsuccessful Advertising Campaign for a Medical Insurance

Multiple Choice

Mary designed an unsuccessful advertising campaign for a medical insurance company that was targeted at 18 to 34- year- old males. The campaign only included one commercial, which featured a young man that had become crippled in a skydiving accident. While planning the campaign, Mary failed to recognize that:

A) she should have also segmented based on ethnicity
B) she should have advertised to women, who can influence men to purchase medical insurance
C) not all 18 to 34- year- old males share the same lifestyle
D) 18 to 34- year- old males are not interested in medical insurance
E) television commercials are not effective for advertising medical insurance