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  3. Study Set
    Consumer Behaviour Study Set 3
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    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
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    In a Survey Designed to Measure People's Willingness to Pay
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In a Survey Designed to Measure People's Willingness to Pay

Question 145

Question 145

Multiple Choice

In a survey designed to measure people's willingness to pay for fair trade coffee, researchers found that most coffee drinkers were willing to pay an average price premium of :


A) 40 percent
B) 50 percent
C) 10 percent
D) 30 percent
E) 20 percent

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