Multiple Choice
Why would a cereal manufacturer advertise a well- known children's cereal during a popular television show for adults?
A) Adults engage in role playing and act like children while watching television.
B) Showing advertisements during popular television advertisements results in better recall.
C) The cereal manufacturer has identified that there is a difference between the user of the product and the purchaser of the product.
D) The company is relying on children to watch the television show without their parents knowing.
E) The company is trying to overcome a common postpurchase issue.
Correct Answer:
Verified
Correct Answer:
Verified
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