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  3. Study Set
    Consumer Behaviour Study Set 3
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    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    The Definition of a "Consumer" Would Include an Executive of a Large
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The Definition of a "Consumer" Would Include an Executive of a Large

Question 49

Question 49

True/False

The definition of a "consumer" would include an executive of a large corporation who is deciding whether to buy a multimillion dollar computer system, as well as groups or organizations.

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